Engaging on your sustainability journey
Although many companies have commenced implementing sustainability initiatives, many have not closed the loop by not effectively engaging with their customers and stakeholders. Customer and stakeholder engagement is key in reaping the rewards of implementing sustainable business practices and in ensuring that sustainability continues to remain a key strategic driver for a business.
The Engaging on your sustainability journey workshop is designed to provide businesses with insights and procedures for leveraging their sustainability activities amongst their key stakeholders and target market, to increase sales and reputation.
This workshop will cover
- National & international trends in sustainability & communication
- Opportunities gained through engagement for performance improvement, innovation & growth
- The importance of knowing your sustainability journey
- Accreditation & labelling programs - what is it all about
- Social media, how it has impacted the new “green” & sustainable market
- What is involved in creating, executing & maintaining integrated engagement strategies
Learning Outcomes
- What are stakeholders & consumers looking for
- Provides knowledge & tools on how to easily develop & implement an engagement plan
- Understanding the most suitable mediums for engaging on sustainability
- Create action plans for developing & implementing engagement strategies
- Develop understanding & knowledge on the pitfalls to avoid
- How to develop & maintain dialogue with your stakeholders & customers
Audience:
- CEO’s, Managing Directors, Business Managers, General Managers, Marketing Managers and Executives of small to medium sized businesses or anyone interesting in discovering how to gain advantages in the new sustainable economy and answer to market demand for sustainable products and services.
DOWNLOAD FULL WORKSHOP INFORMATION HERE (PDF)
CONTACT US NOW to book your workshop:
Lauren Kehoe: +61 (03) 9686 7772 OR lk[AT]shapergroup.com
