Nadya Krienke-Becker

Nadya is General Manager of the Shaper Group and Practice Leader of Brand Shaper. With 25 years of brand, marketing, communication and strategic management expertise within Australia, UK and Europe, Nadya has chosen to apply her knowledge to developing and marketing sustainable brands.

Having held senior roles with blue chip companies and leading branding agencies, Nadya has in-depth experience in understanding what is required in developing and driving successful brands.

Some of these companies include Origin Energy, AGL, Kraft UK, Guinness Brewing UK, Mars UK, Heinz, United Distillers, Electrolux, Allen International, VECCI and OneSteel. Whilst with Origin Energy, Nadya launched Origin’s Green Energy product and has watched it grow to become Australia’s number one green energy brand, leading Origin on their path of sustainable leadership.

With a personal passion for brands, sustainability and bringing about sustainable change; Nadya works with organisations to embed sustainability into their brands, throughout their organisation and through engaging with their stakeholders.