Team


The Business Shaper team consists of some of Australia’s foremost expertise in sustainability, CSR, climate change and “green” communication delivering sustainable business practices to business, government and not for profit organisations.

With extensive local and international experience, we help each organisation find practical, realistic, measurable ways to advance their sustainability practices and achieve genuine, lasting competitive advantage.

  • Dan Atkins
  • Nick Palousis
  • Nadya Krienke-Becker
  • Steven Szyndler
  • Luke Wynne
  • Lana De Jager
  • Sieta Whitehead

Dan Atkins

Dan is the co-founder and Director of Business Shaper and has extensive international and domestic experience with corporate and government sectors in Asia, Europe and Australia. Starting his career as a chartered accountant, Dan specialised in understanding the financial implication of sustainability aspects and incorporating sustainability considerations into business strategy and corporate reporting.
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Nick Palousis

Nick is a Principal for Business Shaper, with experience in sustainability and climate change strategy, risk management, business analysis and systems integration.
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Nadya Krienke-Becker

Nadya has over 20 years of marketing, brand and communication expertise within Australia, UK and Europe. Nadya works with companies who require strategic marketing, brand and communication expertise, and the development and implementation of brand and communication strategies.
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Steven Szyndler

Steve is an Associate with Business Shaper coming from a background in engineering, project and risk management.
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Luke Wynne

Luke is an Associate with Business Shaper and has expertise with corporate, education and non for profit sectors. As a former teacher, Luke utilises his extensive knowledge and understanding of climate change science to assist in the development of training and education materials, including presenting on the business case of sustainability. Luke’s skills and expertise lie in communicating often complex topics and information in a manner that is clear and easily understood.
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Lana De Jager

Lana joined us as an Associate in May 2008 and is responsible for art direction and graphic design. Lana has 13 years experience as a designer and her forte lies in assisting clients to communicate their sustainability messages, programs and performance by generating powerful and interesting visual materials that engage and inspire.
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Sieta Whitehead

Sieta joined Shaper Group in November 2009 in the role of Office Manager and is bringing a fresh perspective to the organisational systems, processes and sustainability events. Sieta aims to create positive change for the future, both within Shaper Group and externally through the formation of partnerships and influencing suppliers.
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Business Shaper works collectively with Brand Shaper on projects where integrating sustainability via a brand and brand value chain is imperative.

Brand Shaper helps organisations by integrating sustainability into their core brand proposition, throughout a brand value chain from suppliers to all consumer touch points and into communications. As a team of strategists, communicators and designers who have an in-depth understanding of sustainability governance; Brand Shaper ensures that all work and claims are backed up by substance and abide by national standards, creating greater credibility and brand loyalty for our customers.

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