Team


The Business Shaper team consists of some of Australia’s foremost expertise in sustainability, CSR, climate change and “green” communication delivering sustainable business practices to business, government and not for profit organisations.

With extensive local and international experience, we help each organisation find practical, realistic, measurable ways to advance their sustainability practices and achieve genuine, lasting competitive advantage.

Business Shaper works collectively with Brand Shaper on projects where integrating sustainability via a brand and brand value chain is imperative.

Brand Shaper helps organisations by integrating sustainability into their core brand proposition, throughout a brand value chain from suppliers to all consumer touch points and into communications. As a team of strategists, communicators and designers who have an in-depth understanding of sustainability governance; Brand Shaper ensures that all work and claims are backed up by substance and abide by national standards, creating greater credibility and brand loyalty for our customers.

  • Dan Atkins
  • Nadya Krienke-Becker
  • Joanna Gilligan
  • Lauren Kehoe
    • Lana De Jager
    • Cedric Dufour

Dan Atkins

Dan has advised many of the world’s leading companies including Toyota Motor Corporation, Novo Nordisk, Norsk Hydro, UBS, Amcor, Santos, Europcar, BHP Billiton, Spotless, National Foods and 7 Eleven. Dan was also the former Project General Manager of Environmental Affairs for Toyota Australia, where he headed up both the corporate and manufacturing environmental groups.
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Nadya Krienke-Becker

Nadya is General Manager of the Shaper Group and Practice Leader of Brand Shaper. With 25 years of brand, marketing, communication and strategic management expertise within Australia, UK and Europe, Nadya has chosen to apply her knowledge to developing and marketing sustainable brands.
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Joanna Gilligan

Joanna is an Associate with Business Shaper and utilises excellent interpersonal and stakeholder engagement skills to help clients to develop tailored solutions that enable them to harness the business case for sustainability.
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Lana De Jager

Lana joined us as an Associate in May 2008 and is responsible for art direction and graphic design. Lana has 17 years experience as a designer and her forte lies in assisting clients to communicate their sustainability messages, programs and performance by generating powerful and interesting visual materials that engage and inspire.
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Cedric Dufour

Brand Shaper Associate, Cedric Dufour, is a graphic and multimedia designer that uses his knowledge of communication trends, technological advancements and software developments to deliver innovative design solutions with high impact.
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Lauren Kehoe

Lauren Kehoe joins the Shaper Group as office manager, bringing skills, experience and a passionate interest in the psychology of management, marketing, communication and sustainability.
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